Rising indie-pop artist Kiki Kramer is making waves with her debut single, “Relevant,” which is out today on Suretone Records. The track delivers a sharp critique of society’s fame-obsessed culture, fueled by social media’s relentless pursuit of relevance. Mixing elements of hyper-pop and jazz, “Relevant” brings a fresh yet relatable sound that balances moody honesty with a dash of playful insincerity.
In line with her unique aesthetic, Kiki teamed up with acclaimed director Marc Klasfeld—known for his work with Charli XCX, Sky Ferreira, Foo Fighters, and Lady Gaga—to create the song’s visually arresting music video. The video draws on a variety of influences dear to Kiki, from Japanese anime and horror films to BDSM and rococo art, blending these into a divinely creepy, captivating aesthetic that resonates with the song’s theme.
Reflecting on her inspiration, Kiki shared, “I had gotten annoyed trying to film videos for TikTok. I felt that my music would never be valid unless I had a following behind it.” “Relevant” dives into the lengths people go to seek that kind of attention, wrapping Kiki’s message in a sound and visual style that’s as daring as it is thought-provoking.
